I had to laugh a few days ago when Google’s most famous engineer produced his latest blog post about page rank sculpting : PageRank sculpting : where Matt went into blog mode to inform webmasters and site optimisers why Google has binned the use of the ‘No Follow’ attribute.

The things that gave me the belly laugh was Matt’s comments about why, SEO’s (Search Engine Optimisers) failed to notice – for over a year – that Google had scrapped the use of ‘No Follow’ for page sculpting. TBH, I never noticed, and I’ll bet that 99.9% of those involved within the industry never noticed either.

So, you can bet Matt, had a massive giiggle to himself when he was penning his post as he not only mentioned it once but twice …

At first, we figured that site owners or people running tests would notice, but they didn’t.

In retrospect, we’ve changed other, larger aspects of how we look at links and people didn’t notice that either, so perhaps that shouldn’t have been such a surprise.

You wonder what else Matt has up-his-sleeve, that affords himself a good giggle at a webmaters/SEO’s lack of awareness. It does make you wonder and once again drives home the fact that we are all playing catch-up as to what Google requires for a site to rank well within their search engines. And that, for many, is no laughing matter.